Analytics & Data
is the cornerstone that allows our work product to be transparent and effective two qualities that our company values very highly. Because of this, our team has developed regimented processes to funnel unencumbered, accessible, and accurate figures to our teams and our clients in realtime.
Working as a team and producing a holistic work product is vital around our office
Because the team we have built at Blue Fusion Media doesn’t seek easy success, and because our clients’ needs vary, we are proud to offer digital marketing solutions comprised of many diverse data collection & analysis tools that enable us to buildout and optimize consumer pathways to conversion.
We know each business is different, so we work very closely with our clients to understand each nuance and to ensure that our tracking reports and/or compliments internal KPIs. This conversion model is applied to each of the tools we use to tailor custommade digital strategies for our clients.
Through our call tracking component
Blue Fusion Media is able to capture vital business information on each inbound caller including the Dialer’s Number, Duration of Call, and even geographical data including zip codes and street addresses. As each call can be properly attributed to a source or online campaign, this information has proven vital to generating accountable and transparent leads with a clear return on investment.
As our team strives to fully integrate our services to each of our clients’ businesses, eCommerce integrations and management has naturally developed as a niche speciality within Blue Fusion Media. Our expertise isn’t limited to basic platform integrations or merchant center management, but encompasses product feed optimization and ROI/ROAS operating parameters.
As a rule, we keep our clients on the same page as our team. To accomplish this, Blue Fusion Media offers our clients the same access to realtime analytics dashboards that are used internally to optimize accounts. These dashboards provide actionable insights which grant our client relationships the insight requisite to monitor performance with the added benefit of transparent figures.